and Google LLC in the market it pioneered nearly a decade and a half ago. Jassy and I talked for more than an hour in our exclusive pre-re:Invent interview about how he aims to keep AWS on the cutting edge amid increasing competition from the likes of Microsoft Corp. As businesses struggle to reinvent themselves as fully digital businesses, they’re flocking to the cloud - in many cases, to AWS. CEO Jeff Bezos - that it’s still day one in the company’s impossibly ambitious plans.Īnd it’s all the more critical for AWS to keep driving for near-perfection today, as the COVID-19 pandemic continues to either wreak havoc on businesses or force them to transform. It’s that attitude, in fact, that has kept AWS at the top of the cloud computing business, but it also points up the reality - often mentioned by Jassy and his boss, Inc. “Anytime we’re not statistically indistinguishable from perfect, we’re going to be unhappy,” he said.

“COVID, while a period that none of us would have wished on anybody or ever want to repeat, will end up accelerating the cloud by a few years,” says AWS Chief Executive Andy Jassy (pictured).īut in an exclusive interview last week ahead of the company’s annual re:Invent conference this week - this year a nearly three-week virtual affair - Jassy told me he still isn’t satisfied. deployed its Freestyle touchscreen drink kiosks contactless through an app and architecture AWS helped build.

In just three months from initial concept, Coca-Cola Co.

to expand its software for floor-cleaning robots quickly and provided the cloud foundation for Moderna Inc. Shortly after the COVID-19 pandemic hit in March, many companies had to become digital businesses nearly overnight - and they turned quickly to Inc.’s massive cloud computing business to help them.Įven for Amazon Web Services Inc., by far the leading provider of cloud services, it required scaling up to an unprecedented degree to aid a wide variety of pandemic-related demand for expanded services. Within months, AWS had helped Novetta battle COVID misinformation with spot compute instances, enabled Brain Corp.

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